To more strategically position itself in today's global information environment, NCSA recently joined its documentation, marketing communications, media relations, internal communications, and online communications activities into one area called the Marketing Communications Group.
Maxine Brown, who currently works with the Electronic Visualization Laboratory at UIC, serves as associate director of the new group. Brown has worked in the fields of technical and professional communications for almost 20 years and has been involved with NCSA since 1986.
The Marketing Communications Group is responsible for helping conceive, establish, and promote NCSA's image and identity as the Center undertakes a major redefinition for the next decade.
The group's first task is to develop coordinated print, video, and electronic materials to promote NCSA's philosophies, products, and services to its users, affiliates, industrial partners, strategic vendors, and funding agencies.
In the coming months, Brown will be working closely with Deputy Director Jim Bottum, NCSA's associate directors, and Marketing Communications Group staff to develop an aggressive, comprehensive communications plan.
By grouping its professional communications staff into a single department, NCSA hopes to facilitate the development and dissemination of promotional information communicated to the public.
